iceman

 

Dr Iceman Hoi Yung LEUNG 梁海勇博士

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Dr. Iceman LEUNG is an active psychometric researcher, design educator and design professional. He had received his EdD (EdUHK), MSc (HKPolyU) and BA (HKPolyU).In 2006, he was appointed as Subject Specialist (2006-2012) at the HKCAAVQ; Certified Assessors for RPLSQF by VTC (Publishing and Printing); Chairman of Hong Kong Design Community (2010-2012); Certified as Adobe Certified Educator (2011). Dr Leung is a member of the Art Directors Club (New York), Design Research Society (UK), Psychometric Society, National Council on Measurement in Education and Founder of Hong Kong Design Directory (www.designdirectory.hk).

Design professionalism: Dr. Leung had served in graphic design and advertising agency for over 20 years since 1990. He was a freelance designer of 4A advertising agency and a local graphic designer. From 1996, Iceman worked as the art director of Lingo Design and Creative Director of W&M Group to develop the brand identity system and visual communication design. In 2005, he was invited to join the global brand “ORCA” as a brand designer to develop the global marketing communication strategy in Hong Kong. In 2006, Iceman was head-hunted by AQUENT as the art director for Philips Design (HK). In 2007, he was appointed as a design education manager of the Hong Kong Design Centre to implement the Hong Kong Design Directory website and BODW event. In 2010, he was invited by PAE (Beijing) to develop the global designers assessment system. Dr Leung is actively developing the objective measurement in cognitive process dimension of creativity and objective research methods in psychometrics and educational measurement.

现任文化创意与管理专业助理教授。梁海勇博士从事心理统计学、设计教育及设计专业研究。毕业於香港教育大学(教育博士)、香港理工大学(品管硕士)、香港理工大学(艺术及设计教育学士)。 2006年起为香港学术及职业资历评审局(创意工业/印刷及出版业)学科专家;香港专业进修学院之过往资历认可评核员(印刷及出版);于2010至2012年曾任香港设计联会会长;2011年获得Adobe Certified Educator资格;为美国纽约美术总监协会会员;英国设计研究协会会员;美国心理统计学协会会员;美国全国教育测量委员会会员及香港设计指南(www.designdirectory.hk)创办人。

设计专业方面,曾任职4A广告公司自由设计师及本地平面设计公司设计师。1996年成为灵高设计美术总监及W&M集团创作总监。2005年成为全球ORCA运动品牌之品牌设计师,2006年应领群 (AQUENT)邀请成为香港飞利浦设计工作室(Philips Design)美术总监。2007年於香港设计中心任职设计教育经理。2010年为国内创意人力资源机构PAE(北京)设计全球设计师招聘评估系统。

教学及研究领域:
心理统计学、量表开发、认知与知识转移、创意的概念建构、艺术、创意与设计管理、品质管理