There is a high and escalating demand for educated and well-trained professionals due to the rapid development of film, television, and new–media industries in the greater China region, and the ever-increasing demand for co-productions and co-arrangements between Hong Kong, the greater China region, and the English-speaking world. With a high level of English and Chinese proficiency, these professionals are required to be able to manage areas such as co-production agreements, contracting, marketing, distribution, exhibition, finance, production, advertising, and public relations, in the fields of film, television, and new media.

Currently, there is a substantial lack of such personnel in both the mainland and Hong Kong. The Programme is a response to this deficiency and seeks to rectify this difficulty through offering a high-level professional training programme, within an academic framework, which will train students for careers as producers and executives within the film, television, and new-media industries.

In addition to these four principles, this programme will employ a multifaceted pedagogic manner and method of teaching, as this will correspond better to the varied, and habitually applied nature of the subject-field. Consequently, the programme will not put its pedagogy into practice through a unitary manner and method, but, rather, through a variety of lectures, workshops, invited talks, demonstrations, colloquia, seminars and tutorials. This degree of managed heterogeneity is a mark of the programme’s disposition, aims, and spirit.

Core Courses Units
AF7410 Financial Management for Film, Television and New Media 3
AF7420 Promotion, Advertising and Distribution for Film, Television and New Media 3
AF7430 Law, and Film, Television and New Media 3
AF7440 Script Analysis for the Producer 3
AF7510 Fundamentals of Media Arts 3
     
Elective Courses Units
AF7450 Case Studies in Production and the Market 3
AF7460 Graduate Seminar on Film, Television and New Media Business  
AF7470 Seminar on Non-mainstream Producing 3
AF7480 Film, Television, New Media and Globalization 3
AF7490 Media Management 3
AF7520 Interactive Media Design 3
AF7530 Principles and Applications of Computer Graphics  

3

AF7540 The Art and Practice of Digital Media 3
AF7500 Internship 3
COMM7170 Communication Campaign Workshop** 3
COMM7200 New Media Workshop** 3
COMM7300 Consumer Insights** 3
COMM7040 Issues in Intercultural Communication** 3
COMM7270 Media Policies & Regulations*** 3

*        provided by MFA in Film, Television and Digital Media

**      provided by MA in Communication

***     provided by MSocSc in Media Management

^        provided by MA in International Journalism Studies

#        provided by School of Business